Publisher Sony/ATV has signed an extremely interesting deal with Heard Well, the compilations label co-founded by YouTuber Connor Franta that gets other social stars to curate its releases.
Described as a “publishing partnership”, the deal will see Sony/ATV swooping in to sign artists discovered by Heard Well’s curators. Or at least, that’s the ambition.
But it’s the other part of the deal that’s more interesting to us: “Heard Well will provide a platform for Sony/ATV’s own new songwriting talent via compilation albums the label releases,” according to the publisher.
The post Sony/ATV teams up with social-compilations label Heard Well appeared first on Music Ally.
